State of Blue
Design / Photography
E-Commerce / Social Media
About the brand: State of Blue is a fashion line for men offering modern, great fitting polo’s, hoodies, and pullovers. Their tops come in the most amazing shades of blue, using some of the softest, most boldly textured fabrics in the world. I started working with State of Blue when the owners first started conceptualizing the brand.
My responsibility: Working directly with the owners to defined brand objectives, designed their logo, was lead photographer on photo shoots, design their website, setup email marketing, set-up their social media pages, and developed their e-commerce website.