State of Blue
Design / Photography
E-Commerce / Social Media
About the brand: State of Blue is a fashion line for men offering modern, great fitting polo’s, hoodies, and pullovers. Their tops come in the most amazing shades of blue, using some of the softest, most boldly textured fabrics in the world. Matt started working with State of Blue when the owners first began to conceptualizing the brand.
Overview: Matt worked directly with the owners to defined brand objectives, designed their logo, was lead photographer on photo shoots, designed & developed their e-commerce website in WordPress, setup email marketing with MailChimp, setup their social media pages, and created marketing collateral to launch the brand.