with Patricia Hartmann
Design / Photography / E-Mail Design / Social Media
About the brand: Runway Rogue is on a mission to bring you high performance cosmetics packed with beneficial ingredients and to explore your personal Attitude of Beauty. No matter what your mood, a great lip color can make you feel like a million bucks in a second, like no other makeup move. Runway Rogue is the creative vision of 90’s supermodel Patricia Hartmann, whose favorite aspect of her illustrious modeling career was the incredible transformation that happens in the makeup chair.
Overview: Working directly with super model and owner Patricia Hartmann, Matt’s work began by outlining a creative strategy that included event marketing, social media content creation, email marketing, and web promotions. Once mood boards, strategy and overall creative direction was signed off, he was tasked with a variety of projects including photography and design for her social media channels, website and e-mail marketing efforts. Matt also collaborated as an event photographer covering shows including LA Makeup Convention and Raging Runways fashion show.